ACCOUNTING FOR MANAGEMENT DECISIONS
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ACCOUNTING FOR MANAGEMENT DECISIONS

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Short excerpt:

Today many organisations are going out of business as a result of the mounting cut- throat market competition across the globe. Even though a company has a better range of well recognised product lines and brand names, it cannot confront with modern business situation unless the firm possesses potential management level strategies and decision making capabilities. In order to be highly competitive in the market, an organisation must be able to forecast future changes in customer needs and market trends. Organisations normally predict possible future market changes by assessing past and current market flows. For this purpose, an organisation deploys a number of business evaluation tools. Activity based costing, value chain analysis, and customer profitability are the three major frameworks

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