Competitive Strategy

One of the most important characteristics of the Internet, which makes it a very attractive trading platform, is that technology allows for the collection of consumer behavior, attitudes and profiles in an efficient, speedy and organized manner. For example, when one purchases a movie in Amazon.com, the purchase process and purchase behavior is recorded, stored and analyzed. Usually, this is done by a sophisticated database management system that accomplishes the task of data mining at a blink of an eye. The offshoot is that film companies or online retail sites such as Amazon.com can afford to analyze each consumer data and provide specific services and product characteristics that meet his profile requirements. The processes involved take a few seconds to finish due to the sheer speed