Library Assignment

Blue Nile has a special strategy for success in the market. This contributes to the popularity of this company. Every member of Blue Nile tries to get as much information about the customers as possible. The company created a website to have feedback from customers. According to the words of CFO Diane Irvine, success is visible through the healthy increases in the volume of traffic to our website, as well as our conversion rates during Q1. This company primarily relies on product leadership customer value proposition. This can be easily proved by the fact that the major element in the companys policy is the ability to create and give a high level of customer service and support. Blue Nile faces some business risks that may threaten its ability to satisfy stockholder expectations. The