Alphabet Inc., Google, PageRank

Business organizations are essentially operating in an age of increased turbulence and high levels of competition. The advent of globalization has further intensified the competition as firms breach national and geographic boundaries to reach out to new markets. The advent of internet has also resulted in a boom for business organizations. The present study would analyze the business strategies of Google. The choice of the organization assumes significance considering the fact that it is one of the leading brands of the globe and has becomes synonymous with the aspect of internet search. The study would analyze the business strategies of Google that would include an overview of the organization followed by an internal and external analysis of the company. The study would also include a