Marketing a Business

The very model at which Wal-Mart operates its business is antagonistic to the whole idea of creating this counterculture. If we look at business model of Wal-Mart, we shall see that it operates on a principle of penetration and economy pricing. Therefore, by pricing its products at a lower price than others, the company tends to attract maximum customers. There is also minimum amount of investment on the experience of customization of the process that further changes the corporate model of delivery (Fishman, 2006). Therefore, this very model focuses on locking on to the customers and providing them EDLP (Every day low pricing). Therefore, from the above definition, it can be comprehended hat Wal-Mart focuses on the production of High volume-low margin products. Therefore customization,