Marketing on the web in terms of marketing for e-commerce business initiatives.
With the emergence of internet, the world has turned into a global village. At the preset, almost all the small and large size businesses use internet for the marketing of their products and services. In this scenario, the process of conducting this kind of business operations on internet is acknowledged as internet marketing. This paper presents some of the important aspects of e-marketing and web based promotional framework. This paper analyzes the term marketing on the web in terms of marketing for e-commerce business initiatives.