You Tube was acquired by Google in the year 2007. This brand name from Google gave a great advantage for You Tube to flourish in their business and soon the online video portal accomplished to achieve third place in a survey for online brand following Google and Apple as the leaders. But in spite of this success story Google faced several issues after the acquisition of the online video portal. This report is concerned with the analysis of the firm and the assumptions taken during the study. Also it contains the alternative strategies which can make You Tube a profitable business for Google without compromising its leadership position in the market.