The complexities in the post-modern organisation have increased significantly due to a number of reasons. Globalisation is the prime factor that has caused to bring these changes in the business activities. International trade, technological advancement, and intensified competition in the world market are the outcomes that have directly influenced the nature of prevailing business activities. The business organisations engaged in competition strives to take an upper hand position in the market by achieving a sustainable competitive advantage. In this regard, they aim to utilize effective management tools and techniques to strengthen their position in terms of finance, market share, operational efficiency etc (Huggins and Izushi, 2011, p.227).