mcdonalds doing business abroad
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mcdonalds doing business abroad


  • Undergraduate
  • 1052

Short excerpt:

Business Models area set of the procedures and strategic decisions that an organization makes to increase and ensure profitability of the business. There is no single model which fits all the enterprises even the ones operating in the same industry. The fast food restaurant chains, for example, have different values, views and strategies for their business development and growth. McDonalds has been firmly attached to the franchising model. The franchising model for the business of McDonalds cannot be denied owing to the share of earnings produced by franchising in the McDonalds business success. Nearly 70% of the operational earnings belong to the role played by franchises. It somehow relies upon the franchises to increase, sustain and improve its earnings and shareholder value.

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