Market Potential Indicators for Laptop Computers
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Market Potential Indicators for Laptop Computers

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The MPI (Market Potential Index) is a resource that can help our company to compare emerging markets for laptops. There are eight dimensions of measurement. They include the size, growth rate, intensity, consumption capacity and receptivity of the market; the commercial infrastructure; economic freedom, and country risk CITATION glo11 \l 1033 (globalEDGE, 2011). The eight dimensions are based on the following indicators: urban population and electricity consumption; growth rates of primary energy use and GDP; GNI per capita estimates using PPP (USD) and private consumption as a percentage of GDP; percentage share of middle class in consumption/income; number of telephone lines, mobile phones, PCs, internet users, paved road density, population per retail outlet, and number of households

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