Research an Entertainment Business

The research is conducted over the Ambassador Theatre Group of London. The group renown by ATG, is running several theatres and cinema houses in Britian. Few among the ATG projects include the New Victoria and Rhoda McGaw Theatres and the award-winning 6 screen cinema complex, Ambassador Cinemas; New Alexandra Theatre Birmingham; Edinburgh Playhouse; Princess Theatre, Torquay; and the list goes on. (ATG, 2011). The business growth that ATG has achieved in less than two decades is a success story, specially attributed to Joint Chief Executive & Creative Director Howard Panter and Joint Chief ExecutiveЊжRosemary Squire OBE. Hoyle (2009) has recognizes the effort in these words, дЫПIt is an extraordinary story and one that could have distinct consequences for theatre goers, particularly