Entrepreneurship and New Ventures

There is a growing trend in relation to womens fitness that continues to provide considerable profitability in the health club industry. Women are becoming more and more devoted to sustaining and improving physical health and well-being, something that is supplemented by growing market share with organic products, health and beauty aids, and also magazines and other publications devoted to providing healthier lifestyles. Coupled with this are more product advertisers using multi-media formats to promote and sell products designed to foster sensations of beauty and youth. Common products in this category are Olay beauty products and other age-defying cosmetic products. This trend in society that is geared toward womens health continues to bring more growth in the health industry as it