"Integrating Multinational Firms Into International Economics"ќ

Reference: 541609

• Level: Master
• Words: 702

Short excerpt:

The article The Challenge of Global Customer Management by David B. Montgomery and George S. Yip published in the year 2000 talks about the challenges faced by multinational companies in managing global customers. Here a critical summary of the article is provided.

• customer relationship management
• management
• customer experience management

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