American Airlines Group, American brands, US Airways

In the diversified airline industry that the developed world is experiencing, it is clear all types of challenges that the general economy has also affect the airline industry. The role of management team in the midst of such challenges will continue to have a huge bearing on the operations and profitability of the players. Challenge identification coupled with the appropriate solution finding mechanism will prove to be the solution in the market marred by several uncertainties. In this report, the US Airlines Group is visited in a perspective that highlights its challenges as posed by the industry , in order for the discussion of possible management decision making to deal with them. Throughout the report, management intervention is informed by the identification of a specific challenge