Blue Ocean Strategy
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Blue Ocean Strategy


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Short excerpt:

The Wii was launched into a gaming market dominated by two major players, Sonys PlayStation 3 and Microsofts Xbox 360. With two big incumbents, Wii would have found it difficult to penetrate their market directly, thus it adopted a new strategy called competing against non-consumption ADDIN ZOTERO_ITEM citationID8ai774cpe,citationItemsurihttp// (Scott, 2008). By doing this the Wii effectively positioned its product where the competitive forces were weakest ADDIN ZOTERO_ITEM citationID2qs9ng3o0s,citationItemsurihttp// (Porter, 2008). ADDIN ZOTERO_ITEM citationID19bh304m42,propertiescustomScott (2008),citationItemsurihttp// Scott (2008) elaborates that

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