Each profitable organization should not only be concerned about creating profit, but they should set a high level of concern to be given to the community. It is important to understand that the success of an organization is owed to the community in the first place. In other words, each organization should think that its very existence is due to the fact that the community has this high level of acceptance for its product or service offerings. In return, though it may not be required by law, but an organization should have this significant consideration of the welfare of its society through its moral thought (Kettunen 137). It has to start giving concerns not just on its profit-making activities but there should enough time for giving something for the community.