juwan howard case study

This case is about the negotiations in 1996 for the contract of free agent Juwan Howard, a star player of the Washington Bullets. Howard was the fifth pick in the 1994 NBA Rookie Draft and was drafted by the Washington Bullets with an initial salary of 37.5 million for 11 years with an option to become a free agent after his second season with the team (Brubaker Asher, 2007). Although Howard thought that the offer was unfair, he still reluctantly accepted the deal. After two years with the team, Howard proved to be a valuable NBA commodity averaging 19.8 points, 8.3 rebounds, and 3.6 assists per game (Brubaker Asher, 2007). Aside from the statistics on the court, Howard too was exemplary in his off-court activities in the Washington D.C. community and had a large number of fans. Because