Marketing, Customer relationship management, PhaseдЫТgate model
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Marketing, Customer relationship management, PhaseдЫТgate model


  • Undergraduate
  • 303

Short excerpt:

Build A Bear Workshop is taking the right avenue in diversifying its product line, considering that many of the customer tastes are fad related and therefore short-lived in its marketplace. The management structure has knowledgeable and dedicated staff that provide ample knowledge exchanges in an interactive environment with customers. This is a fundamental strength of a business to be able to provide better customer relationship management and provide them with exactly what customers are looking for. Clearly, the owner understands the importance of cost monitoring when it comes to purchasing and production and will likely continue these trends over the next five to ten years. Having a strategic-focused management system is the key to ensuring a proper expansion.

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