Marketing, Brand management, Tide
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Marketing, Brand management, Tide

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Short excerpt:

Companies often come across conflicting feedback while preparing to launch new products in select markets. Conflicts may arise out of doubts about the marketability of a product given the local conditions, threats from market forces that impact profitability, conflict of interests from existing brands/their managers etc. Notwithstanding such daunting issues, businesses have to make decisions based on growth trends of existing product lines, competitorsдЫЄ moves and the forces of globalization.

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