JetBlue internal & external analysis

JetBlue Airways Corporation, the American low-cost airline is headquartered at Forest Hills in New York City. It was founded by David Neeleman in February 1999 under the name NewAir. The companys satellite office is located at Darien, Connecticut and its corporate office located at Cottonwood Heights, Utah. JetBlue is a non-union airline which has won the Readers Choice Awards offered by Conde Nast Traverler magazine in October 2007 (Maps of World Airlines). True Blue Flight Gratitude is the parent company of the JetBlue Airlines. John F. Kennedy International Airport is the main base of the company. In addition to this, JetBlues major hubs involve Orlando International Airport and Washington Dulles International Airport. While analyzing the corporate performance of the firm, it is