Financial insititution of Lending

the mortgage market for those who cannot afford in the prime market. The barriers created by the prime segment of the mortgage markets from the use of lending standards like income, wealth, employment history to accept or reject loan applicants. Rejected applicants from the prime segment can still have the hope of having homes from the more expensive subprime market other words, the strength comes with the chance to avail a housing loan from other sources what could not be obtained from the normal way or prime market.