Global marketing plan

In an age of cut throat market competition it has become imperative for every business organization to undertake strategies that can help in enhancing the market share of the firms. International expansion is perhaps one of the most important strategic initiatives taken up by the firms for meeting the challenges of the business environment. The present study would focus upon the international expansion plan of the UK based cosmetic firm Avea in the Indian market. The study would include an analysing of the Indian consumer market as well as a general framework for the strategic initiatives of the firm to enter the Indian market. The study would also contain a product mix that would be used by the firm in the Indian consumer market. Finally a feedback and control mechanism would also be