VALUE CHAIN MANAGEMENT EXAM PAPER - 4 OUT OF 8 MINI CASE QUESTIONS.
Question Within the context of value chain network theory what is it that Brambles are attempting to achieve What are the net benefits for Brambles customersThe acquisition of CAPS by Bramble represents an attempt by Bramble to move up the value chain by undertaking a company that is engaged in downstream activities. This would allow an integration of the firm that would enable it to improve its primary as well as secondary activities that would enable it to move up in the value chain. In case of mergers and acquisitions the primary aspect with regards to value chain management involves an integration of two different value chains i.e., one of the acquirer and the other of the acquired company. There needs to be certain changes in the value chain that could help in undertaking an overall