Aspects of Marketing in HealthCare Organizatio/Reading summery
Healthcare is a sector that calls for proper scrutiny based on its sensitivity. Scholars have thus emerged to give their views through publication of journals and books on its significance and the need to keep people enlightened. As such, in the studies, several factor have been brought forth as to what causes the sector not to prosper. In the studies, the interrelationship between the stakeholders has featured as a key factor. This paper will give detailed summary and analysis on a number of publications on health marketing. Further, a discussion of the different aspects of marketing in healthcare organizations will be presented.