Motivational theories, Organizational behavior, Demographics

Sun-2-Shade case deals with the problem of a successfully running and well-managed company but whose workers appear to be losing interest in what they do. Their work has become generally predictable with little or no challenge, especially with the supervisor involving himself at the floor level for telling the workers what to do, and often doing it himself. The workforce needs motivation to get out of its present de-motivated state. MaslowдЫЄs theory of motivation with its emphasis on analyzing individual needs and psychological factors will help to find solution. This contrasts with HerzbergдЫЄs or McGregorдЫЄs theories that place greater importance on situation analysis and management style respectively.