Executive Summaary

Purpose of the document: The document is a case study regarding a company AcuScan. The case is about the quest of the companyдЫЄs CEO to develop a new product and the criticism and skepticism he faces from within in the company. It presents arguments from numerous entities in the company regarding the direction in which the company should be taken.Summary: Acuscan is looking to market a product in a very short span. Clif OдЫЄ Commer is the CEO of the company. He had visioned a new product and wanted more new products towards the end of July. Christ Martonas is the Vice President of Product development and Pat Lambert is the new recruit as the director of marketing. Kelly is the original developer of product and felt that given the time and circumstances, it couldnдЫЄt be done. The higher