Orkla Group, Pampers, Surf
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Orkla Group, Pampers, Surf


  • Undergraduate
  • 636

Short excerpt:

When firms operate and expand, they take forward a culture, values and a way of doing things that is unique. In some cases, this uniqueness is the cause that a firm stays long enough and gathers enough market share to make a difference. However, when a firm goes multi-national and moves to a different environment, it has to face some challenges. Two firms operating in two different countries and yet facing similar problems are Proctar Gamble (India) and Unilever (Pakistan). Both firms indulge in more or less the same line of production, manufacturing a wide range of products, from edibles like biscuits to shampoos, soaps, detergents etc.

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