Corporate strategy
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Corporate strategy


  • Undergraduate
  • 1598

Short excerpt:

The HTC was founded by HT Cho and Cher Wang in May 1997. While evaluating its last 13 years operations, it is obvious that the company has achieved a greater position in the market within this short time span. The timely and fruitful management strategies are found to be the key factors that led the company to rapid growth. In addition, the top management is always willing to take reasonable degree of risk and this policy has largely contributed to the firms business efficiency. The HTC started its operation with the basic goal of developing small, handheld, computer-like devices. In order to achieve this goal, the company management decided to use the Windows CE as a basic platform. However, the HTC initially focused on the development of note books as a result of unavailability of

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