US Airways Group - Sociocultural
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US Airways Group - Sociocultural


  • Undergraduate
  • 800

Short excerpt:

The first aspect which differs in both groups is the individual versus the collective, as defined by Hofstede. This is inclusive of the social orientation which both has (Hofstede, 1984). When examining China, it can be seen that there is a collective mindset, while Germany is focused on the individual mindset. For the US Airways Group to meet both mindsets, there is the need to create and organize leadership values from managers while working with team efforts in the internal organization. US Airways combines this with the individual preferences for flyers, such as traveling according to needs or with business or leisure. However, they have also expanded to include group travel, such as with family or friends that would take a vacation together. These two different focuses are able to

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