US Airways Group - Going Global
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US Airways Group - Going Global


  • Undergraduate
  • 434

Short excerpt:

The barriers of entry in the airline industry are high. One of the top barriers of entry is capital. Companies need to have a lot of money to invest in airplanes and a large staff of employees to run the airport operations, customer service, sales, maintenance, and air crew personnel. US Airways is in an advantageous position over a company starting out because the firm already has a presence in the airline industry. For instance if the company wanted to continue its path towards penetrating the EU marketplace the company can transfer its knowledge of the US industry to the EU global expansion plans. Another barrier of entry for a company in this industry that wants to enter into a new marketplace is the cultural factor. It takes a lot of time and effort to learn about the culture of a

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