Case Study: Ford and Nasser
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Case Study: Ford and Nasser


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Short excerpt:

Ford Motor Company is a well established car manufacturer in the automobile industry, and is also one of the members of the group Big Three including Chrysler and General Motors as the other members. The long years operation in the automobile industry has aided the company to attain well market stature across the globe. According to Prasad (2009, p.91), for every organization good will is a priceless asset and hence firms never engage in activities that would hurt their good will. The Ford also gives first priority to its market stature for it offered sweet severance packages to the former CEO Jacques A Nasser who had been terminated for his lackluster performance. At the same time, it seems that the firm provides only smaller severance packages to employees who are laid off. By

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