Strategic management, Management, Michael Porter
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Strategic management, Management, Michael Porter


  • Ph.D.
  • 594

Short excerpt:

This case is typical of the changing face of an industry and the challenges such changes bring about for businesses. Crown Cork & Seal (Crown), an erstwhile manufacturer of steel metal caps and corks, had been a witness to and part of the dramatic changes in the form of product specifications including design and materials, product application, competition from suppliers/customers/rivals/new entrants and consolidation. When Avery assumed control of Crown in 1989 after over three decades of stewardship by Connelly, he was confronted with reviewing/changing the company strategy in view of the on-going industry challenges as mentioned above, the sluggish sales growth and declining operating margins (Bradley, 2005, HBS Case # 9-793-035).

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