Case 8-2 CREATING CROSS-FUNCTIONAL TEAMS

1. Are traditional bureaucracies set up to provide custom made products to individual consumers Could they be, or is it always better to have customer oriented teams design such productsAns Traditional bureaucracies face certain disadvantages in developing custom made products to individual customers, particularly due to their rigid structure and inflexible processes and procedures. This makes it hard for bureaucratic organizations to respond to the varying needs and wants of the customer which is the key ingredient of customization. Hence in most of the cases it is better to have customer oriented teams design such products. Customer oriented teams have the advantage of understanding more clearly the specific requirements of the customer due to their customer first approach responding