International Business In Focus

With the advent of multi-national corporations, it is difficult for organizations to not actively consider global business expansions. With globalization, the business strategy of the executives has widened to cross over geographical boundaries and expand their reach internationally. While international business has opened up many new avenues for the organizations, it also brought several challenges and one of them is the culture. The national culture has shown to have a high impact on major business activities and strategies (Chui et al, 2002). In international business parlance, culture can be defined as a set of values, believes, norms as well as behaviors that is characteristic of a particular geographical location. Diversity in culture based on the geographic location can be an