SUPPLY CHAIN MANAGEMENT

The key reason for the introduction of the Networked Supply Chain concept in Cisco in 1996 has been the increase of the companys transactions. Having to handle hundreds of customers queries on a daily basis the company needed to develop a framework for interacting with its customers globally. Also, such framework would allow the effective and on real time communication among the firms employees, suppliers, partners (case study, p.1). The above target has been achieved becoming the main strength of the specific framework. At the same time, through the above concept, customer satisfaction has been increased. Customers were able to ask for technical help online anytime, a fact, which has been an important criterion for the improvement of the firms image in the market (Simchi-Levi, David,