SWOT Analysis

Sumptuous Cuisine Catering was established in 2005 to operate a catering kitchen and to provide specialized catering services and high end events in the Doeureville region. The company eventually specialized in event management with the provision of specific services such as space design and dcor, floral designs, alcohol beverage service and music and DJs. In view of the fact that Sumptuous Cuisine Catering plans to expand its operations to a dedicated location called The Sumptuous Ballroom with funding through mortgage, issue of convertible debt and its own funding, it becomes important to conduct a SWOT analysis of the company in order to ascertain where it stands presently in terms of succeeding in its new venture (Armstrong, 1996).