MGT 672 ROLLS ROYCE VS GE

There are organizations that focus on a single or a very few industries, while there are other organizations that are highly diversified conglomerates. Business strategy is developed to bring about competitiveness in organizations in a particular industry. It helps firms to attain their objectives in a particular business line. In contrast, corporate strategy has a much wider perspective. It gives diversified conglomerates competitiveness across the industries. It helps in achieving the objectives of organizations as a whole. A strategy refers to the coordinated means by which an organization pursues its goals and objectives (book_study, n.d.) In this context, the strategies of the two leading companies in the aircraft engine industry-GE and Rolls Royce assumes significance. GE is the