up Station are retail firms that carries different brands of clothing lineдЫЄ s who sells T дЫТ shirts to their market. These retail firms exhibit and bear their own store concept. Six Thousand Promotions and Store has a graffiti type of ambience, Indie Tees posses a modern look and feel of their shop and Meet up Station has a fell at home ambience in their store. As a retail firm, these 3 shops cater to the wholesaling of their products, reservations, promotions of shirts and international and nationwide deliveries. In order for these businesses to be successful they have to follow and practice a certain Generic Strategic model which would be Cost дЫТ Leadership, Differentiation or Focus. Cost дЫТ Leadership is where a business has a low level of differentiation or low level