"Consumer Attitude towards Mobile Commerce use in E-shopping: A UK Consumer Perspective

Communications and information technology has led to the development of newer shopping methods. E-commerce has brought businesses closer to their customers. One of the areas of e-com that is expanding rapidly is mobile commerce. Mobile commerce is the combination of internet and mobile phones which optimizes consumer convenience while making it possible for a wider audience to gain from this development. The success of m-com depends to a large extent on adoption of technology. While the Asian countries have surged ahead in m-com applications, many Western countries lag behind. This is despite the fact that smart phone ownership in UK is very high. Mobile commerce has not experienced substantial growth as expected. With the aim to examine the relationship between different mobile commerce