International management (Pandora IPO)

This is a theoretical question which requires a relationship with available management theory regarding branding and product market entry strategies. In an international market environment, a multinational is forced to rethink on its current market presence strategy and possible benefits of extending its brand identity. Alternatively, new brand strategies can be assessed in place of a single-brand approach, since the global market is different from regional or local market experiences that a com its brand equity when making decisions to expand the business into an international market. Risks of the brand name uniformity propagation must be anticipated and appropriate response measures accordingly put in place. There are several product based decsions that the management supposed to