Based from MSN, the Amazon company (AMZN) is named as one of the ten companies that serves its customers quite right. Meanwhile, the AOL company is considered as the number-one company in the top 10 Hall of Shame (Inside CRM Editors, 2011). Amazon and AOL are two opposing companies with respect to the way they cater their customers. This paper discusses what is right and what is not right in serving the customer with regard to the transactions or dealings done by AMZN and AOL. It also attempts to make recommendations on how to improve good customer services.