Vietnam's Market Potential

In the twentieth century, Vietnam initiated a policy that allowed free market reforms and this opened a door for Vietnamese market which consists of 72 million people. Therefore, many US companies seized the opportunity immediately. As Vuong, Q.H. (2003) states, Vietnam provides a very potential market for Pepsi products. There is great amount of interest in these products and raw materials are locally available from agricultural commodities that are produced in large quantities. In every meeting, the first question is if they should go to Vietnam. Many global companies have preceded Americans in venturing in Vietnam. Daewoo by South Korea was the only large investor but other companies that have heavily invested in Vietnam are Sony Honda, Toshiba, and British Petroleum bad Peugeot. The