In the current environment of long drawn financial meltdown and recessive economy, the survival of businesses has become critical part of business strategy. The leadership initiatives within organizations become the major imperative that interprets the vision and mission of the organizations in the context of changing business dynamics. Thus, changing business dynamics to suit the transforming business environment ensure that companies not only survive but are also able to maintain their competitive advantage within the industry. The paper would therefore be analyzing Whole Food Inc for business initiatives that has helped them to maintain their market position even during the recessive period.