Migraine, Plastic surgery, Botulinum toxin

Conduct a SWOT analysis on the internal and external environments relevant to Allergan pertaining to their Botox product. Once you have completed the SWOT assessment, develop a marketing mix strategy for Botox for the Canadian market for fiscal year 2010. The introduction of Botox into the cosmetic surgery or dermatology market has led to the creation of a multi-billion dollar sales industry for Allergan as the manufacturer of the product. Botox is derived from the botulin poison and used to paralyze the nerves and thus movement in certain parts of the face, particularly around the eyes, forehead, mouth, and nose, creating an appearance that is free of the age associated wrinkles. This treatment is considered a luxury purchase in Canada and worldwide, though is reasonably priced at around