Jet Blue Airways case study.
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Jet Blue Airways case study.

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Short excerpt:

In a competitive market, for a provider to be successful they would need to have an edge above competitors. This edge is acquired by either offering a good or a service that others do not offer offering the same goods or services as they do but differently or by offering value added services that competitors do not offer. In a volatile market however, flexibility to changing situations is even more important than all other competitive strategies as it ensures that the business in question will adapt more easily to market fluctuations without unnecessary and avoidable losses.

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