Business strategy
View larger

Business strategy

558974

  • Undergraduate
  • 1791

Short excerpt:

Crown Cork and Seal was a metal cans manufacturer in the US market. The case is all about the industry of metal cans manufacturing in the US market in the period of 1989. The Crown Cork and Seal Company came into existence because of the idea of a foreman who worked in a machine shop of Baltimore. With aggressive competition the company was almost bankrupted in 1920s followed by being bought by Charles McManus, a competitor in the year of 1927. In 1957, Connelly took the charge of presidency in Crown Cork and Seal Company and thus turned the organizational financial distress into one of the five market leaders in the cans manufacturing industry. The main emphasis of ConnellyдЫЄs strategy was on customer service, cost efficiency and quality as the significant inputs for the strategy of

Protected by Copyscape

By buying this product you can collect up to 71 loyalty points. Your cart will total 71 loyalty points that can be converted into a voucher of $0.71.


$7.16

Add to wishlist


30 other papers in the same category:

Related Products