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TOC \o "1-3" \h \z \u Executive summary PAGEREF _Toc299995803 \h 3Introduction PAGEREF _Toc299995804 \h 4Competitive Analysis of the Industry PAGEREF _Toc299995805 \h 5Table (A) PorterдЫЄs 5 forces analysis PAGEREF _Toc299995806 \h 5Table (B): Competitive Analysis PAGEREF _Toc299995807 \h 6New Service Offering: Home Delivered Grocery and Ready to Cook Meal Service all 100 percent organic PAGEREF _Toc299995808 \h 7Figure (A) AlдЫЄs Store focus for Competitive Advantage PAGEREF _Toc299995809 \h 8Targeting and Positioning of the New Service Offering PAGEREF _Toc299995810 \h 8Changes in Internal Operations due to New Service Offering PAGEREF _Toc299995811 \h 9Designing Operating System to Support the New Service PAGEREF _Toc299995812 \h 10Customer Behavior toward New Service and its

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