Demographics of Australia, Marketing, Australian Bureau of Statistics

The discussion in this paper is focused on the development of a marketing plan for the product GoodHealth which is a breakfast cereal concentrated on the aspects of nutrition and taste as its key features. The product is intended to be marketed in Australia at its introductory stage and shall later be expanded in other regions of the global food market. As a nutritional product, it is quite likely that the product will be influenced by various macro-economic features, such as demographic, cultural, economic, political, natural and technological environment of the economy. With this concern, the recent market trends can be identified as significant for the growth of a nutrition product such as GoodHealth and shall be considered in the process of developing a strategic marketing plan to