International Business Strategies in Action
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International Business Strategies in Action


  • GCSE, GNVQ, A-level, A2
  • 1898

Short excerpt:

The article of Pankaj Ghemawat, Managing Differences mainly focuses on how business organizations or in particular Multinational Companies (MNC) can come up optimal strategies, when they decide to enter foreign countries or newer markets, particularly in the current globalized world. Globalized world in the sense, with globalization having an effect in all the countries of the world, the businesses facilitated by globalization is also on the upswing, necessitating the need to come up with business strategies in line with the globalization process. Ghemawat discusses three main strategies that can be implemented by the organizations during their foreign operations and also in response to globalization. The three strategies are categorized as adaptation, aggregation, and arbitrage. The

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